The 5 C’s of marketing is a situation analysis framework for helping students determine the strengths and weaknesses of your brand, relative to the field in which you operate. A 5C analysis, alongside other widely used business tools like the SWOT analysis (strengths, weaknesses, opportunities and threats), serves as a method for helping professionals...
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The population of international students in UK universities has considerably grown since the 19th century. In 2018 statistics provided by higher education statistics agency revealed around 485645 international students pursuing higher education in the UK. The majority of students come from non-European countries contributing 45% of the highest population. In fact, a growing number...
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The study of people, organization, and technology and the interconnection between the three is known as Management Information Systems. It is abbreviated as MIS. MIS degree is essential for students who have a knack in technology and wish to pursue a career in the same. MIS is commonly used in multinationals to collect the data,...
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Amid growing market sphere, alignment between marketing and sales is a very significant part of the business venture. When we talk about marketing dimension, One part of it involves direct asking the customer about the product whilst opposite part shuffle bundle and unbundling of business processes. For example, the research stage of marketing included...
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Some schools are trying to eliminating homework and focusing on providing research work either in the form of assignments or case study. Ruth Mitchel designed a protocol to scrutinize tasks described in the book Front and Alignment (1966). According to Ruth, as simple and ordinary assignments seems not much productive for students, certainly, well-crafted...
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With the passage of time, the popularity of Google Research tools penetrated deep into the academic world. Last year Google has introduced Google documents that allow anyone to perform web searches while engrossing in the word file. A collaborative group of learners, students, researchers, investigator, etc have been utilizing this source of medium to...
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Validity in research is the indicator that defines the authenticity of research; Validity includes both the design and method of the research. It justifies the research and proves the feasibility of the points portrayed in the research with the help of evidence. Validity is divided into two parts namely internal and external validity when...
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Masters in Business Administration or MBA have gained international popularity because of many reasons.It gives a good start to their careers with a heavy package. MBA courses allow students to reach for the best-paid jobs. It also trains students and allows them the liberty to start a business of their own and call themselves...
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Singapore’s education system has developed a powerful set of institutional arrangements which is centralized, integrated, coherent and well funded. It is characterized by prescribed national curriculum, assessments and instruction. Besides Singapore unique configuration, authoritative vernacular facilitate understanding of teaching and learning across whole educational system. Singapore universities have managed to the ranked top on...
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LinkedIn is one of the world’s largest networks for growing professionals. It helps to improve productivity in individuals, Increases their chances of success and has given a new dimension to companies in the field of recruitment and marketing. Many students have a misconception that LinkedIn is not useful for them during their academic years...
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