Amid growing market sphere, alignment between marketing and sales is a very significant part of the business venture. When we talk about marketing dimension, One part of it involves direct asking the customer about the product whilst opposite part shuffle bundle and unbundling of business processes. For example, the research stage of marketing included planning, a proposal of goods and services and creating stage requires a brochure, refining and more reports, the promotion stages advertise the qualities of the product whereas sales processes apprehend product growth.
When face to face interaction or through some tools consumers buy the products, this process is known as sales (Charles et al, 2020).
As it is said by John Jantsch, the difference between marketing and sales is that Marketing owns message and sales own relationship,
Marketing can be done subtly by providing real strength of the product to the salesperson on a basis of comparison. Thus the actual definition could follow as-
Statement 1- Sales involves promotional and operational activities to accelerate product growth
Statement 2– Marketing is a process of planning, proposing distributing goods and services
Hence their roles are quite different, but the overall responsibility of each department is closely linked.
At times conflicts between the two departments may lead to unsatisfied goals set forth by the marketing team, thus this generates low revenues or in few circumstances leaves highest values of sales prospectus (Wang et al. 2019). Consequently this can be limited through understanding conflict roots and realignment of sales and marketing. This article is drawn by the marketing assignment writer to bring out the differences between the two departments and tried to yield novel insights about their relationship.
Difference Between Marketing And Selling
The philosophy of marketing is everything that persuades consumers to enforce him or her to buy the products. As defined by Philip Kotler and Jerome McCarthy the growth of product predicts the accomplishment movement of the marketing mix. The Four Ps of marketing enables a product greatest volume and diversifies product within the marketing sphere.
Strategic marketing is like a web relies on board approaches or expansion of a business. Like it said by Sun Tzu-
Strategies without tactics are the slowest route to victory, tactics without strategies are the noise before defeat
Thus without evaluating organizational capabilities and formulating an action plan, a product can’t penetrates deep in the marketing.
In 2019, Amazon alone spent 18, 878 million US dollar on marketing and advertising (Statista, 2019). This shows the relevancy of marketing activities profound to build a good product image.
If marketing is a web, then selling is a fastener. Selling is the first and foremost transaction between seller and buyer. Right from the pre-sale preparation to follow up, selling is determined to process key unable to attract prospectus intention, thus build a large customer base (Markiv, 2019).
In 2019, Apple sales revenues touched 260.70 billion USD (Statista, 2020). This entails the proximity of sales department and marketing department somewhere.
Alignment Of Marketing And Selling
The provision of continuing building marketing strategy often contains some tangible and intangible components. Let’s say, if you are hosting promotional events and marketing team create Call to Action plan, the sales team need to push on CTA consultants, but if there is wrong CTA, there is no return of cost. That can also be a potential reason behind rising conflicts between selling and marketing team (Rodriguez, 2019).
As per online essay help experts to eradicate the difference between sale and marketing team, the entire management department comes close and develops strategies. Here are four steps to creating better marketing and selling relationships-
Set A Single Objective
Traditionally, marketing and sale teams are always creating their own objectives or agendas. The two teams work in a different direction that might become costly to the companies. Hence both the departments must share the same vision and have to be agreeing on the strategic goals (Vargo, 2020). It is imperative everyone stays true and put their efforts in the same direction to achieve the goal. This setup flexibility in providing services also justifies marketing activities.
Maintaining A Healthy Work Culture And Building Communication
The first step to decrease the difference between marketing and sales department is to streamline them altogether. Merging sale and marketing department into one space can increase the active participation of team member pleasantly united company vision at a single place.
Classify Standard Operation Processes
Meanwhile, Standard operation procedures align the entire employee on the same page or if possible adapts strategy triangle. This requires a detailed structure of the sales and marketing department and how they are performing in this competitive edge.
According to assignment writer Canada, A Delta model should be used to define the strategic positioning that shows new sources of profitability (Salmi, 2020). It identifies the core purposes of the business and provides a guide on how marketers can perform differentially to achieve different strategic environment. In return, companies tend to minimize the difficulties by classifying operational procedure. ( Markiv, 2019)
Embrace Regular Feedback-
Last but not the least; regular feedback can motivate the employee, thus increases productivity. At times, employee addresses neoteric ideas to increase the sales, thus giving regular feedback eventually improves internal work areas. Make sure changes done in feedback system should be occupied in the SOP or DELTA model.
There has been a long debate over which part of the management serves business in a large amount that in turn causes numerous conflicts among sales and marketing departments. These two departments are distinct but if they share the same objective and build communication efficiently, these conflicts could be eradicated easily. Through this post, we have tried to justify the different meaning of selling and marketing and what are their roles. Amid we have also shared a few steps if companies will follow, they will sooner reduce the strain between these departments, thus increase the productivity of the business.
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Vargo.L (2020) Five Ways To Streamline The Relationship Between Sales And Marketing, retrieved from- https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/01/24/five-ways-to-streamline-the-relationship-between-sales-and-marketing/#237e87055465
Rodriguez .W (2019) Ending The Debate Of Sales Versus Marketing, Retrieved from- https://www.forbes.com/sites/forbesagencycouncil/2019/11/06/ending-the-debate-of-sales-versus-marketing/#26e6efc62cd7
Markiv SM(2019) MARKETING OF SERVICES, Retrieved from http://www.pondiuni.edu.in/storage/dde/downloads/markiv_sm.pdf
Vaid, S. S., Ahearne, M., & Krause, R. (2020). Joint marketing and sales appointment: Uncertainty from intertwining of marketing and sales in one position. Industrial Marketing Management, 85, 221-239.
Salmi, M. (2020). ALIGNING MARKETING AND SALES–THE CASE OF MARKETING AUTOMATION IN FINNISH B2B COMPANIES.
Wang, W. L., Malthouse, E. C., Calder, B., & Uzunoglu, E. (2019). B2B content marketing for professional services: In-person versus digital contacts. Industrial marketing management, 81, 160-168.