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Difference Between Internal And External Validity

Validity in research is the indicator that defines the authenticity of research; Validity includes both the design and method of the research. It justifies the research and proves the feasibility of the points portrayed in the research with the help of evidence. Validity is divided into two parts namely internal and external validity when...

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Avail Expert Help For Mass Communication Assignment Help

Technology and media have been running the world. The subject that has gained maximum popularity in the digital world is mass communication. Many students have chosen to pursue a career in the field of mass communication because of two obvious reasons first it gives a variety of job opportunities and second it gives them a platform...

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7 Key Elements To Mention In The Coca-Cola Case Study

Coca- Cola or Coke is a carbonated soft drink considered as the world largest beverage company provides more than 500 brands. Late 19th century, it was first invented by John Stith Pemberton bought by the Asa Griggs Candler and manufactured by the Coco Cola Company located in Atlanta, Georgia USA. Coca-cola derived from coca...

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Benefits And Limitation Of SWOT Analysis

To evaluate how the business is streaming inside the marketing space, A SWOT analysis considered as a working model to identify strength, weakness, opportunities and threats. The analysis carried out based on the information gathered from the journals, articles, literature review, and annual reported databases.  In this sense, SWOT analysis use for strategic planning...

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