A brand can be the most potent asset a business possesses, but this doesn’t necessarily make it easy to define. Perhaps this is because in the digital age, the definition has broadened in scope to include not only a company and its mainstay product but also people. The brand according to the business dictionary...
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The 5 C’s of marketing is a situation analysis framework for helping students determine the strengths and weaknesses of your brand, relative to the field in which you operate. A 5C analysis, alongside other widely used business tools like the SWOT analysis (strengths, weaknesses, opportunities and threats), serves as a method for helping professionals...
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The growth of a business depends on different aspects. But the most talked about aspect that is relevant not only today but was also important yesterday and will be even more important tomorrow is customer relationship. With the invention of internet customer relationship management has been improving and people are constantly looking for improved...
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McDonalds is a food chain that generates a revenue of around $22.820 Billion. It is listed among the top food chains in the world. Writing a marketing case study on McDonalds is a common topic provided to marketing students by universities. McDonald’s environment is important in the political context because it can both provide...
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Marketers use various strategies to increase sales. But the most tried and tested method is to segment the market into groups, focus on the right groups, and focus the services and products towards your target audience. A common mistake that most companies make is to think every individual can be turned into a prospective...
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Stakeholder participation including clients and end-users has been seen as increasingly acceptable components of the project planning process. They hold useful insights regarding project development, resources flow in the network ultimately exert a strong influence on organization survival capacity. More their involvement occurs at different level and forms during project execution. The predominant idea...
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The different methods used to increase the perceived value of a service or product is defined as brand management in marketing.( Limet.al,2020) It is a career onto itself and every year thousands of students opt courses that teach them brand management in marketing. To certain extent globalization and the invention of the internet have been greatly...
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The entire process of procuring a product and delivering it to the customer on time is called supply chain management. This involves coordinating with the customer, scheduling the time of delivery after getting it verified by the customer, production of the product or service, and delivering the product or service to the customer. E-Commerce...
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Market research is very important for the growth and launch of a business whether the business is related to a product or service.It plays a vital role whenever a new product is introduced in the market or the quality of an existing service is being improved. In this article we are going to discuss...
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