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5 C’s Of Marketing

5 C’s Of Marketing
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The 5 C’s of marketing is a situation analysis framework for helping students determine the strengths and weaknesses of your brand, relative to the field in which you operate. A 5C analysis, alongside other widely used business tools like the SWOT analysis (strengths, weaknesses, opportunities and threats), serves as a method for helping professionals make decisions and construct actionable marketing strategies.( Leonidou,et.al,2002)Often, a defined marketing plan will include instructions for undertaking a review of the 5 C’s at regular intervals, such as every six months or on an annual basis. As a good guideline for marketing strategies, this mnemonic consists of five terms, and it typically includes: company, customers, competitors, collaborators and climate( Morgan,et.al,2012)In this article we are going to discuss in details the 5C’s of marketing.

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The best part about integrating the 5 C’s into a company’s marketing strategy is that this isn’t a dry analysis that stifles creativity. Instead, it helps you develop strong insights into key areas of your company’s strengths while better understanding how to develop a competitive advantage relative to other players in the marketplace. It can also help you refine your key performance indicators (KPIs) as you devise and implement new marketing strategies.

  • The First C- Company- This C states how the company operates. This includes Product lines and offerings by the company, the marketing mix used by marketers to position those products. Communication channels that are currently leveraging and those you want to explore and Key influencers for marketing decisions, including representatives from sales, operations and customer service. To gain a better understanding of product lines and offerings by the company marketing students can enroll in MBA assignment help and seek immediate assistance from marketing experts from SourceEssay. (Wind,et.al,2002)
  • The Second C- Customers-  The second C in marketing denotes customers. Here the analysis is focused on understanding customer needs, Identifying market segments and developing strategies for interacting with the target audience. Techniques for checking in with the customers can range from formal research, either conducted internally or through a third-party contractor, to informal Twitter polls. Marketing students make sure they’re actually interactive and that you’re asking the right questions. This can be ensured by understanding the needs of customers and prospective clients. It can also be ensured by figuring out the most effective ways to reach them. It improves marketing communication. To gain better understanding students can avail online assignment help from SourceEssay experts.
  • The Third C- Competitor- Competitors come next because, next to inner peace and a customer-focused mindset, knowing who you’re up against is the real secret to implementing a solid marketing plan and strategy. Chances are, no matter how strong your differentiators are, your product lines aren’t totally unique in the market. You may already have a strong sense of which your primary competitors are, but marketers need to keep an open mind and expand their list if necessary. To identify their competitors the first thing that competitors should do is know the digital marketing channels used by the competitors. They should also know their social media presence. To know in details about the steps used by marketers to identify their competitors students should enroll in marketing assignment help from SourceEssay experts.
  • The Fourth C- Collaborator- Marketers need to take a broad look at the collaborators they are currently working with. Aligned businesses that aren’t direct competitors may prove to be valuable partners for creating content. Looking forward and backward in your supply chain can be helpful, too. Marketers are most likely to find a lot of opportunities to work with other companies that have shared interests. All they need to do is construct a well-defined plan for pursuing partnerships based on their marketing decisions.
  • The Fifth C- Climate- The idea is to really look beyond yourself to get a better understanding of the whole ecosystem in which your company participates. To develop an effective strategy that attracts new potential customers while retaining loyal clients, you have to assess the overall climate. There are two related situation analyses that can help marketers get there: SWOT and PEST. SWOT stands for Strengths, weaknesses, opportunities and threats and PEST stands for Political, economic, social and technological. To gather detailed knowledge about SWOT and PEST analysis students can now avail instant assignment help from SourceEssay experts.

Conclusion

To conclude it can be said that the 5 C’s of marketing is a situation analysis framework for helping students determine the strengths and weaknesses of your brand, relative to the field in which marketers operate. As a good guideline for marketing strategies, this mnemonic consists of five terms, and it typically includes: company, customers, competitors, collaborators and climate. The first C This C stands for company which states how the company operates. This includes Product lines and offerings by the company, the marketing mix used by marketers to position those products. The second C stands for customers where the analysis is focused on understanding customer needs, Identifying market segments and developing strategies for interacting with the target audience. The third C stands for competitors that come next because, next to inner peace and a customer-focused mindset, knowing who you’re up against is the real secret to implementing a solid marketing plan and strategy. The Fourth C stands for collaborators who are important as because aligned businesses that aren’t direct competitors may prove to be valuable partners for creating content. And, finally the fifth C stands for climate which is vital in marketing because to develop an effective strategy that attracts new potential customers while retaining loyal clients, marketers have to assess the overall climate.

References

Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business research, 55(1), 51-67.

Douglas, S. P., & Craig, C. S. (1992). Advances in international marketing. International Journal of Research in Marketing, 9(4), 291-318.

Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the academy of marketing science, 40(2), 271-289.

Wind, Y., & Mahajan, V. (2002). Convergence marketing. Journal of Interactive Marketing, 16(2), 64-79.

Wu, C. S., Lin, C. T., & Lee, C. (2010). Optimal marketing strategy: A decision-making with ANP and TOPSIS. International Journal of Production Economics, 127(1), 190-196.

Skarmeas, D., Katsikeas, C. S., Spyropoulou, S., & Salehi-Sangari, E. (2008). Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products. Industrial Marketing Management, 37(1), 23-36.

Breitenbach, C. S., & Van Doren, D. C. (1998). Value‐added marketing in the digital domain: enhancing the utility of the Internet. Journal of consumer marketing.

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