The Diploma in Digital Marketing Specialist Co-op programme focuses on marketing, advertising, and campaign management using the pay-per-click (PPC) marketing model, social media networks, and research to develop the best marketing strategy.
To flourish in our ever-changing digital environment, develop a solid marketing strategy based on research, comprehend the PPC marketing model, and make the most of social media. Learn from guest lecturers and get hands-on co-op experience for transferable skills that are in high demand. Begin your studies online and complete them on campus.
This programme will prepare you to achieve industry-recognized certificates and teach you how to:
• Create digital advertising campaigns, including presentations, websites, and social media, as well as brochures, reports, and newsletters.
• Make use of WordPress, HTML, and CSS, as well as Google Ads and Google Analytics.
• Work on improving your writing skills and creating promotional content.
• Create a website and plan a successful marketing strategy to position a brand and preserve its reputation.
• Conduct surveys to determine key stakeholders’ interests and concerns.
• Create, optimise, and analyse Google Ads and Bing Ads PPC campaigns.
Students will have the option of choosing from a variety of professional pathways depending on their own interests and strengths. Each digital marketing course focuses on the most important aspects of online marketing.
It is updated on a regular basis to stay current in today’s fast changing online industry. Learning technical digital marketing tactics will also aid in the development of several components for any course.
The modules include:
1.Introduction to Marketing and Branding
2. Google SEO
3.Website Building and Design for Marketers
4.Google Analytics
5.Managing Social Media Sponsored Campaigns*
6.Pay Per Click Marketing with Google Ads*
7.Campaign Management, Regulations and Compliance
8.Copywriting
9.Work Placement
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