The value of the product or service is determined b a value called price. Marketers develop various pricing strategies taking into account various segments that include the consumer’s capacity to pay, the present market condition during the launch of the product or service, reactions of organizations that are in competition with them, input costs and trade margins, and other external factors. It is an important segment of marketing. Marketing students are taught pricing strategies and are assigned pricing strategy assignment so that they understand how and why the price of a particular product or service is set.
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