The Implications of computational approaches for investigating the behaviour patterns of software developers and their codes

Introduction Developers’ habits have a significant impact on both efficiency and the level of quality of the software they create. Researchers and experts in the business now have a better chance than ever before to obtain information about developers’ workflows and the variables impacting their coding choices thanks to the rise of computational techniques...

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Mobile Marketing

Mobile Marketing: Benefits And Importance

Introduction Mobile marketing is considered a digital marketing or online marketing technique through which a specific or particular audience can be reached for a specific purpose. Now, this mobile marketing sometimes is known as a multi-channel online tool where the target audience can be reached through feature phones, tablets, smartphones, or any other related...

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5 P's of Marketing

5 P’s of Boost Juice Marketing

Introduction This research study evaluates the marketing tactics by analysis of the 5 P’s of marketing used as a part of marketing mix. The evolution breaks down the marketing tactics of the boost juice company to scrutinize the typical strategy and tactics. It helps the researcher to decode the strength and risk and finding...

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Marketing Plan Of ZARA

Online Marketing Plan Of ZARA

Introduction In the age of advanced media and science technology as customers have been flooded with Marketing messages now it is very hard for all the profit-making companies to progress efficiently without any kind of marketing and particularly internet-based marketing activities. This is because of the very swift adoption of internet as well as...

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Consumer Behavior

How Do Ads Influence Consumer Behavior?

Introduction Technology has significantly changed our lives and likely to shape the business future and market conditions. The world is witnessing the technology change every day and as illustrated marketers use the technology to access the massive amount of consumer data that someone can use to formulate effective strategies.  The rapid advancement of technology...

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Purchasing Ability of A Consumer

The Purchasing Ability of A Consumer And Its Impact On Prices

Consumer And Contemporary Business Environment A consumer is the crux of business and marketing strategy. A consumer is a key factor that defines the marketing plan of any organization for its products or services. Therefore, it is vital to research and analyze customers before launching any product or service in the market. In addition...

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Brand Positioning

The Effect Of Brand Positioning On Consumer Behavior

A brand can be the most potent asset a business possesses, but this doesn’t necessarily make it easy to define. Perhaps this is because in the digital age, the definition has broadened in scope to include not only a company and its mainstay product but also people.  The brand according to the business dictionary...

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5 C’s Of Marketing

5 C’s Of Marketing

The 5 C’s of marketing is a situation analysis framework for helping students determine the strengths and weaknesses of your brand, relative to the field in which you operate. A 5C analysis, alongside other widely used business tools like the SWOT analysis (strengths, weaknesses, opportunities and threats), serves as a method for helping professionals...

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Brand Management

Brand Management : Why It Is Essential?

The different methods used to increase the perceived value of a service or product is defined as brand management in marketing.(,2020) It is a career onto itself and every year thousands of students opt courses that teach them brand management in marketing. To certain extent globalization and the invention of the internet have been greatly...

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