Introduction Mobile marketing is considered a digital marketing or online marketing technique through which a specific or particular audience can be reached for a specific purpose. Now, this mobile marketing sometimes is known as a multi-channel online tool where the target audience can be reached through feature phones, tablets, smartphones, or any other related...
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Introduction to B2B and B2C marketing According to (Heaslip, 2022), B2B and B2C are two different acronyms where B2B implies business-to-business marketing including that particular type of transaction that takes place between one business with another. On the other hand, B2C implies the business to customer marketing including the type of transactions that take...
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Introduction This research study evaluates the marketing tactics by analysis of the 5 P’s of marketing used as a part of marketing mix. The evolution breaks down the marketing tactics of the boost juice company to scrutinize the typical strategy and tactics. It helps the researcher to decode the strength and risk and finding...
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Introduction In the age of advanced media and science technology as customers have been flooded with Marketing messages now it is very hard for all the profit-making companies to progress efficiently without any kind of marketing and particularly internet-based marketing activities. This is because of the very swift adoption of internet as well as...
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Introduction Technology has significantly changed our lives and likely to shape the business future and market conditions. The world is witnessing the technology change every day and as illustrated marketers use the technology to access the massive amount of consumer data that someone can use to formulate effective strategies. The rapid advancement of technology...
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Consumer And Contemporary Business Environment A consumer is the crux of business and marketing strategy. A consumer is a key factor that defines the marketing plan of any organization for its products or services. Therefore, it is vital to research and analyze customers before launching any product or service in the market. In addition...
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A brand can be the most potent asset a business possesses, but this doesn’t necessarily make it easy to define. Perhaps this is because in the digital age, the definition has broadened in scope to include not only a company and its mainstay product but also people. The brand according to the business dictionary...
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The 5 C’s of marketing is a situation analysis framework for helping students determine the strengths and weaknesses of your brand, relative to the field in which you operate. A 5C analysis, alongside other widely used business tools like the SWOT analysis (strengths, weaknesses, opportunities and threats), serves as a method for helping professionals...
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The different methods used to increase the perceived value of a service or product is defined as brand management in marketing.( Limet.al,2020) It is a career onto itself and every year thousands of students opt courses that teach them brand management in marketing. To certain extent globalization and the invention of the internet have been greatly...
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The entire process of procuring a product and delivering it to the customer on time is called supply chain management. This involves coordinating with the customer, scheduling the time of delivery after getting it verified by the customer, production of the product or service, and delivering the product or service to the customer. E-Commerce...
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