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Brand Management

Brand Management : Why It Is Essential?

The different methods used to increase the perceived value of a service or product is defined as brand management in marketing.( Limet.al,2020) It is a career onto itself and every year thousands of students opt courses that teach them brand management in marketing. To certain extent globalization and the invention of the internet have been greatly...

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Significance Of Product Research

Product research is essential for the growth and development of any organization mainly because it quantifies or increases business knowledge. Product research helps any organization to gather information through internal and external sources for seeking the information it needs. In this article we are going to discuss the significance of product research. The strategies...

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Product Life Cycle

Product Life Cycle Of Smartphones

It does not matter whether you are doing shopping from your parent’s old VHS tapes or your smartphones. You are taking participate in and taking different experiences of the different stages of the product life cycle. When a product manufactured then it enters into the market, the consumers don’t know that it has a...

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