Mobile Marketing: Benefits And Importance

Mobile Marketing
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Introduction

Mobile marketing is considered a digital marketing or online marketing technique through which a specific or particular audience can be reached for a specific purpose. Now, this mobile marketing sometimes is known as a multi-channel online tool where the target audience can be reached through feature phones, tablets, smartphones, or any other related devices. On these smart devices, one can use different techniques, like, SMS, MMS, Email, Websites as well as social media to develop a positive rapport with the target customers. This study will give emphasis the area of mobile marketing and how this technique can create some benefits as well as importance in the life of people and society. Through this study, one would be able to understand whether there would be any reasons or not to use this kind of technique for marketing purposes. Moreover, this study will discuss the different techniques as well as strategies of mobile marketing under different circumstances.

Importance Of Mobile Marketing

This can be stated that mobile marketing nowadays has become a popular advertisement mode through which communication with the customers could be done directly. On the other side, product advertisement is also possible through this mode. Therefore, the importance of mobile marketing is undeniable across society as well as in the field of marketing (Eneizan et al. 2019). In relation to this, the importance of mobile marketing is as follows, such as,

Quick Service: Mobile marketing always supports quick services according to the people’s demands. People always look after the service providers who can provide the services very easily anytime and anywhere. By using mobile marketing one can contact the customers through mobile marketing techniques which could be beneficial for the marketers as well as customers.

Flexible and Easy to Use: Mobile has already become an undeniable fact as well as a necessary part of the human being, hence most humans are already aware of the functions of the mobile, therefore mobile marketing would be an easy process for them to understand compared to any other modern advertising techniques (Singh, 2019).

Extension of the Customer Base: Needless to say, in the market there are already different types of advertisement techniques that the customers can use in different situations, hence, mobile marketing can also become a part of this. Through this advertising technique, the marketers can reach a maximum customer base because of its user-friendliness, hence, the marketing objectives of any company can be met or accomplished without any types of issues under different situations.

Time Friendly: Along with user-friendliness, the process of mobile marketing is also time friendly as well (Nkpurukwe, Amangala & Wali, 2020). most of the research has shown that there are almost half of the population use their mobiles almost for a day, hence, considering their spending time with their mobile, marketers can easily think about this technique of mobile marketing with a proper and justifiable note in this context to gain the attention of the customers across the society. To know more about mobile marketing students can take help from SourceEssay online assignment help experts.

Benefits Of Mobile Marketing

The importance of mobile marketing has been already defined in different ways through which one can understand the value of mobile marketing within society in this situation. However, along with justifiable importance, mobile marketing also possesses some types of benefits with its operations. Hence, those benefits are undeniable in this context. Therefore, considering all the factors, as well as the importance of mobile marketing, the benefits of mobile marketing, could be as follows, such as,

Accessibility to the Large Audience: To fulfill any type of function or activity, a marketing organization needs a large range of audiences for properly advertising purposes in this context (Nurtirtawaty et al. 2021). Therefore, accessibility to a large audience is essential for marketing purposes which can be provided through mobile marketing in this context. As the accessibility is good and most of the users already know the functions of the mobiles, hence, to get customers at a larger amount won’t be critical for mobile marketers. The process of mobile marketing always helps the marketing strategists by providing more customers as per the requirements.

Localisation: Mobile marketing always tries to reach the people with a specific location. In this way through mobile marketing, location-based customers can be founded by the marketers (Kapinga, Suero Montero & Mbise, 2019). Moreover, the local products, as well as services, can be advertised and local people can get the preferences while distributing these products or services. In this way, the marketers can provide the products as well as services at a right time with the right price for the right person.

Improving and Testing: Like other modes of digital marketing, through the mobile marketing process the advertising campaigns are continuously being monitored and improved through different types of testing techniques under different situations.

Better Responses: As people within the society are very fond of mobile using, they are also very responsive to mobile ad as well. therefore, if marketers use mobile marketing as an advertisement tool, they would be able to get better as well as effective responses in this context which might be beneficial for them (Liu, Aremu & Yoo, 2020).

Creativity: Last but not least, mobile marketing always supports as well as enhances creativity as the mobile advertisement has some scopes where marketers can use both traditional as well as modern ways to present their ideas to the customers. Hence, creativity can be enhanced through which customers can be attracted to purchase those products or services.

Disadvantages of Mobile Marketing

Though there are several importance as well as benefits of mobile marketing that can be noticeable, still in society, many people are continuously facing several challenges while using mobile marketing. On the other side, according to marketing assignment help experts, the people from the rural areas of developing countries as well as underdeveloped countries are not that much familiar with these types of mobile marketing which could create constraints for both customers as well as marketers (Grubor & Jakša, 2018). Hence, considering these several constraints, the disadvantages of mobile marketing in this context could be as follows, such as,

Accessibility: The developed countries, like, UK, USA, or Australia could easily access the mobile marketing process and techniques, hence, the accessible rate of the smartphone is more across those countries. But still there are people both from developing countries as well as developed countries who are not using smartphone, hence accessibility in all areas is not possible in this context. Thus, with this mobile marketing technique, the marketers would be able to reach out to only a certain percentage of people, not the whole range of customers.

Limited Data: Any data needs to be accessed properly and in an easy way to become more successful. Collecting data and going through those data could help the customers to understand the whole situation or advertisement, but for some users, this is not an easy task to use data at a cheap rate as there might be some data limitations or restrictions (Chille, Shayo & Kara, 2021). Now, this data could play an important role in mobile marketing, therefore, if there are data restrictions, that could restrict the ability of the users to access any types of content which they want. Hence according to essay typer mobile marketing process in this way could create more issues for both marketers as well as customers throughout the market.

Bad User Experience: Like goods or positive as well as influential advertisements, the bad advertisement could also go viral, and sometimes it could be vague as well as age-restricted. This kind of content could influence antisocial acts more under different situations. Therefore, through this bad user experience, more constraints could be created which could be affected most teenagers’ minds.

Reason To Use Mobile Marketing

The key objective of marketing activities is to capture people’s minds by using different types of advertising tactics under different circumstances (Kapustina et al. 2021). However, as time is evolving, throughout this time, the number of users of the mobile or smart phone is also increasing. Therefore, the marketing through smart phone has become more success in this context. Hence, in relation to this discussion, this is essential to discuss about the reasons for using mobile marketing nowadays. Therefore, the discussion regarding this as follows, such as,

  • As most of the people across the world is currently using smart phone, therefore this would be easier for any marketers or organisers to reach out a large scale of the audience under different situations. Among those customers, the markets can easily advertise their products as well as services. In this way, those products or services could be noticed which further increase the profitability of the company
  • Mobile marketing doesn’t need any app or customers also doesn’t need to instal any apps; therefore, the overall advertisement costs could be low but they can get a broader scale of the people across the market (Bala & Verma, 2018). Customers also don’t need to pay any subscription costs in this situation which make the entire situation as effective as possible
  • On the other side, this mobile marketing can create immediate response from the customers. As through this process, one can easily use different types of techniques of this mobile marketing, the customer responses could be immediate as well as consistent under any kinds of situations
  • There are sometimes, when customers don’t like to receive several ads which could create them more constraints. Therefore, by applying mobile marketing, the organisations could easily provide more personalised ads according to the customer’s needs as well as demands (Švajdová, 2019). In this way those organisations can enhance their customer engagements and collect more unique data in this situation

Therefore, based on the above discussion, the causes for using mobile marketing can be easily understood. Thus, this has become more familiar to every organisation nowadays to use mobile marketing as much as possible for reaching out a larger audience under different situations.

Mobile Marketing Strategies And Tools

The above discussion has discussed different facts as well as aspects of using mobile marketing. Hence, this has been already clear that mobile marketing needs to be recognized by more people in this time. However, in accordance to this, there are several strategies as well tools that can be used in mobile marketing in this context. The discussion on this as follows, such as,

SMS Marketing: SMS marketing or text message marketing is considered as one of the important strategies or techniques of mobile marketing. Through this marketing process, the producers or sellers of the products or services could send the direct message to the customers about the concern products (Sadchenko et al. 2020). In this way, the marketers can directly reach to the potential customers.

Social Media: There are lots of social media options which are available here in the market. Hence, through those social media platforms, like, Facebook, Twitter as well as Instagram, the sellers can easily sale their products by grabbing more attractions of the target customers. This kind of method has become popular as well as it has some positive impact on society.

Location-Based Marketing or GPS: As customers are using smartphones, therefore, by using GPS or location-based marketing, the marketers can show or promote their products as well as content to the customers based on their location. In this way, they can concisely advertise their products (Jang, Kitchen & Kim, 2018).

To know more about mobile marketing strategies and tools students can take assistance from university assignment help experts.

Conclusion

Therefore, it can be stated that the utilization of mobile marketing is undeniable for both marketers as well as customers. This mobile marketing technique has enhanced the customer engagement process for the organisation which has helped the organization to perform well as well as maintain its profitability on a positive note. The entire benefits, as well as the importance of mobile marketing, indicate that this overall process could decrease production as well as advertising costs which help the organization to increase its goodwill and value within the market. Thus, this is recommended for most businesses to utilize mobile marketing but they should identify those challenges which could create further constraints for the business in this context. Hence, if businesses or organizations could use mobile marketing and its strategies in a proper as well as effective manner, this can be considered that the entire process could be beneficial for the organization.

Reference list

Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering8(10), 321-339.

Chille, F., Shayo, F., & Kara, N. (2021). The Effects of Perceived Trust and Ease of Use on Adoption of Mobile Marketing in the Telecommunication Industry of Tanzania. American Academic Scientific Research Journal for Engineering, Technology, and Sciences76(1), 155-168.

Eneizan, B., Mohammed, A. G., Alnoor, A., Alabboodi, A. S., & Enaizan, O. (2019). Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors. International Journal of Engineering Business Management11, 1847979019889484.

Grubor, A., & Jakša, O. (2018). Internet marketing as a business necessity. Interdisciplinary Description of Complex Systems: INDECS16(2), 265-274.

Jang, S., Kitchen, P. J., & Kim, J. (2018). The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses. Journal of Business Research92, 250-259.

Kapinga, A. F., Suero Montero, C., & Mbise, E. R. (2019). Mobile marketing application for entrepreneurship development: Codesign with women entrepreneurs in Iringa, Tanzania. The Electronic Journal of Information Systems in Developing Countries85(2), e12073.

Kapustina, L., Gaiterova, O., Izakova, N., & Lazukov, M. (2021). Digital Marketing Communications: Selection Criteria. KnE Social Sciences, 181-190. Retrieved from:

Kapustina, L., Gaiterova, O., Izakova, N., & Lazukov, M. (2021). Digital Marketing Communications: Selection Criteria. KnE Social Sciences, 181-190.

Liu, L., Aremu, E. O., & Yoo, D. (2020). Brand marketing strategy of live streaming in mobile era: a case study of Tmall platform. Journal of East Asia Management1(1), 65-87.

Nkpurukwe, O. I., Amangala, E. A., & Wali, A. F. (2020). Mobile marketing strategies and customer patronage of mobile telecommunication services. International Journal of Marketing Research Innovation4(2), 1-8.

Sadchenko, О., Lagodiienko, V., Novykova, I., Feshchenko, O., Ruzhynska, N., & Bogdanov, O. (2020). Marketing tools in stimulating innovative activity of enterprises. International journal of management11(6).

Singh, D. S. (2019). Investigating Consumer Satisfaction towards Mobile Marketing. Journal of International Technology and Information Management28(2), 93-108.

Švajdová, L. (2019). Modern Marketing Communication in Tourism. Marketing4(2).

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