Online Marketing Plan Of ZARA

Marketing Plan Of ZARA


In the age of advanced media and science technology as customers have been flooded with Marketing messages now it is very hard for all the profit-making companies to progress efficiently without any kind of marketing and particularly internet-based marketing activities. This is because of the very swift adoption of internet as well as use of computer technology as well as other associated devices. There is nominal investment on website as well as web-based marketing where lots of new market and customers can be trusted with the help of marketing techniques of the retail organisation is a dynamic and fast change in sector. It is constituting one of the alimentary sectors of economy in terms of transaction as well as turnover. As an outcome it can be considered as a highly dynamic as well as a sophisticated industry. Zara is a company with international presence in large number of countries in the whole world. Under the current circumstances it is compulsory for a company like Zara clothing to adopt a strategy of online marketing for competing with all their competitors in the UK market as well as throughout the world and then capture new markets alongside retaining overall market share and increasing the profits in this highly tentative and competitive market as individual customers are now it is been fully informed as well as equal with information regarding the market (Popović-Šević et al., 2021).


Digital marketing is now it is considered as highly growing as well as a chief solution for reaching out to a maximum number of customers without any kind of boundary. With the help of customized digital marketing is possible to convey the kind of message to the potential customers by selecting the target customer base and considering the fact that there are large number of new customers who can be selected with use of various kinds of technique. The modern economy is forcing all stakeholders to search for the best possible deal that they are able to find foodstuff on the general 20 is the details can be found on the internet mostly future digital marketing health organization in increasing the exposure to the customers who have been actively trying to find the best products or services for making more effective and impactful in comparison to other kinds of advertising. It can increase the exposure of the company in terms of digital marketing which can be equivalent to McDonald’s only showing the big Mac commercial when they are dieting customers who are hungry and it has been effective as well as relevant. Online marketing has a large number of advantages for organizations as well as customers. However, there are some problems which are related to internet marketing and their properties of Technology and the popularity the technology that can help the organization to use it for a better profit-making outcome to stop while using online marketing it is not wise to cut back to the marketing budget of the company based on the economy. On the contrary, it is important to emphasize on spending the marketing budget in effective way by means of investment in the highly targeted campaign for digital Marketing in fact it is considered as a good time for the organization to review marketing strategies alongside bringing internet marketing to emphasize on increasing costs of marketing on the traditional media which do not provide any guarantee regarding how they are going to actually target the potential customers (Piedrahita Orozco, Ochoa-Zezzatti and Delgado Lechuga, 2021). Get to know about strategies of ZARA take help from a dissertation writing service driven by SourceEssay.

Situation Analysis

In the view of essay rewriter not many organisations are running in the communication and marketing age without the help of technology.

In this regard it is important to note that if a company is doing good with the help of marketing it does not imply that the organisation has been captured in the maximum market share and there is still no opportunity for ensuring better growth. If a company is already doing good in the business will become better by launching a differentiated marketing campaign which can help the organization to acquire better market share. If someone has a business in the current market place it will not be easy to run the business without the help of marketing and without having an adequate advertisement on board in the form of traditional marketing with local newspapers for maximizing disposal of business alongside internet marketing. However, it is not enough by just running television commercials on the local broadcasting stations are. On the contrary, the best marketing tools at the disposal of any company is now is becoming associated with the prospects of online marketing future in fact as the summer starts exploring the marketing business based on internet they will quickly find that the reason just a few of the customers they will have the unique ability of reaching millions of customers from the global approach alongside using a specified group of customers who are closer to them. There is a broader Apple than this business has previously had put a stop for the company will be using internet media as a marketplace and then have a target market. Before actually getting benefits in the form of a wider community is it is now needful to attract them from a website where the online marketing tools can be easily used (Bauer, 2021). The products or services as represented in a clear visual format with which will be attractive on the website as well. It can be considered as the story of the company on the internet and the products should be easy to find as well as the listed with proper prices as it is rendered in the market and the company should also identify the delivery options that the customers should consider a full stop the addition of a block element with the website in terms of avoiding fresh content as well as photos and innovative ideas to the customers satisfaction of the search engine that there can be effective as well as the easygoing. This is referred to as helping in the search engine replacement foodstuff other popular ways in this regard can be helping that business to market the websites including all of the social media outlets like Facebook or Twitter and so on alongside other Search engine optimisation techniques by the use of Google tools like that of Google local which will help in increasing the online exposure. The help of these tools as well as techniques can help in promotion of the website with the help of online marketing. In this regard there will be some issues associated with online presence. Online security will be the basic concern for customers who will be interested in purchasing online with kind of security that the information will be providing in terms of transaction in a safe and willful way without being misused in the future (González-Padilla and Zori, 2021). The metric and resolved by arranging for online security verification certification and depositing the same on the website so that the trust of the customers is developed. Online marketing concerns might be some POP of advertisement of the websites where the company might be taken financial benefit from third party companies by making viral marketing available on their website. For in this case it too much information is provided on the product page which is not considered as an element in a requirement of customers they can we search problems on the website. In contrast before launch of digital marketing campaigns it is important to be clear about our customers are doing the internet frequently and whether the customers have the capability of surfing internet properly so that the come across the website.

In case of Zara it can be highlighted that the main target market is going to the people who are genuinely like in fashion and prefer to keep them updated with all kinds of fashion trends in clothing. Answer these are supposed to the people who are increasingly using internet on a frequent basis to make them updated and also interact with the community online for the majority of the occasions. To know more about online marketing take assistance from marketing coursework help experts from SourceEssay.

Market Summary

By maintaining a perception of the local and current market Trend and the overall situation analysis Zara can target launching online marketing campaign in various regions post of Europe as well as America alongside Australia and very few regions in Asia will be considered as a primary market segment as there is an increasing trend of the use of internet in these regions. According to the last decade the internet users have grown by significant percentage in population and in the current decade it has grown to even more accommodating 8.6 million and internet users in the recent times. However, this is only African statistics. This figure in Asia has been 1.1 billion and in Europe it has been 80 million. In the middle East it has been 30 million and in North America it has been 1 billion (Koivulehto, 2017).

It can be observed that the growth rate of the internet use, as well as the main attraction of the internet in the last ten years, has been remarkable in various parts of this world. The help of these figures can easily help us to understand the necessity of reaching out with the help of internet marketing. According to online assignment help experts majority of the market share holder 7 using internet marketing strategies and they are targeting the increase of their market share by provision of information regarding new products as well as design in addition with the product offering and also offering some purchasing facility alongside business policy which are related to environment and customers with the help of e-marketing. In China only there are more than 80 million users and it is possible for our to target those as Asian customers typically without a large amount of financial expenditure on retail outlets throughout China. The same is the case with Japan as well as India where the company does not take currently need to open online junctions and physical stores full stock however that can operate through the housing policy and overall cyber stores throughout India. For it is available for the company to open strategic outlets in the main cities and then market the product with help of the internet to all other areas as a customer will be able to find the brand and feel the bite of their presence of potentially in the City.

This kind of strategy can be adopted by majority of the successful organisations including Zara. Do not need to keep all the stock on the outlets alongside promoting them. The company can promote their website by simply asking customers to use their websites to provide them by searching for the potential search choices for the product. In this way the company will be listing products by all categories however gradually as the search API reference of the organisation promulgates they will only shop the products which are mostly aligned with the customer preferences (Li, C. and Ukhova, 2021). To know more about zara marketing strategy take help from experts online.

SWOT Analysis

has 600 stores in more than 74 countries and it is in alignment with the International growth strategy of the company which is currently off setting economic downturn in the Spanish market. The company has a potential brand image along with having large number of outlets which can be also increased in number with time and growth. Comparatively the high product price of the company is a weakness however the company has the opportunity of exploring market so that they will be able to find customers who are interested in purchasing high quality products at a good price is. The entry of the new competitors, as well as non-availability of significant raw materials, can also be a future threat for the company.


At the current stage, based on the comparison between High Street stores in the UK region it can be highlighted the majority of those including John Lewis as well as New Look or Debenhams and Marks and Spencer are the main stores. It includes the brands like H&M as well as a Asos PLC. These are focusing on increasing their online presence and they can be considered as the sum of the top listed stores based on the search engines in the fashion as well as clothing sets outcome. As Zara not putting effort for online marketing the brand name is gradually becoming more popular in the search results. John Lewis is a retailer has a follow the structure of omniture search centre in order to optimize their paid Search marketing. The combination of their products has enable the company to directly optimize the customer preferences throughout the overall acquisition of to their conversion cycle. The company is some examples as a traditional retail at to make success of their online strategy. There are a large number of customers visiting the award-winning website each month and the website has also grown considerably since the inception in the year 2001 (Anwar, 2017). In the year 2008 online sales of the company increased by 25% to reach 327 million. New look is another company which is famous as a favorite store for ladies fashion clothing. The company also understood as well as adopted online marketing strategies and discounts at the link sun to the top rated and search engines by the use of social websites for a close contact with the customers and the company launched the website in the year 2007. Since the launch of the e-commerce website in 2007 the company continued exceeding expectations with about 1 million weekly visitors on an average basis 2009. Is considered as a three-fold increase in the same time of the last year with average order value which is continuing to grow. The new web platforms are providing customers with sustained access to the overall product range and also providing a multi-channel capability to ensure and enable customers to order in the stores for delivery at a certain rate. The company has acquired new individualized domain name and it is implementing the potential of utilizing the mainland transactional website within Europe. It will be increasing the marketing Synergy with all their International stores rolling out the aspects like strengthening the brand name and offering towards customers.

Mark and Spencer have been pioneering in online video with their marks and Spencer TV a great example of video commerce in practice and it is a proof positive which is compiling the online video sales increased. The company is known for their innovative online approach and the company is finding ways of raising the online business alongside retailing the customers in visiting websites. In addition to that the company is having a channel to ultimately drive their sales outcome. The company has more than 500 videos divided into twelve channels. Each of the channel emphasizes on particular company theme or business verticals whether it might be men’s wear for women’s wear and so on (Song, 2021). In order to maintain the brand consistency, the company has been managed by the central commissioning group which is consist of staff from the company and also adjust your set company. The engagement levels have been measured and there has been regularly find meant for improvement of the quality of editorial and conversion rate. Keeping this in mind it can be considered that Zara has a potential market to capture further and it perhaps might be the best time to develop as well as implement a new strategy of marketing and enhance in market share for their near future.

Product Offering

Zara has been offering exclusive for and coordinated collection of some stylish clothes as well as issue and accessories for the female customers. The collection of men as well as child has also quickly followed. The close of the company has been styled by their in-house designing team which is offering consistency in styling as well as quality against the value for money with the contemporary fashion statement.


The company has potential infra corp retail stores in the UK as well as Europe on overall bases in accompaniment with America as well as Asia and Africa for distributing products throughout the world. Other than the retail stores company introduced their functional websites with the latest products as well as design and specialized design. Online stores of the company is also contributing towards better product development for customers.

Marketing Strategy

In this section the marketing mix of the company will be discussed.


Zara has a better edition of launching products in a short time of about 2-3 weeks and completely changing their clothing artillery every month. The company has introduced the concept of very high-quality clothing and therefore the company gives absolute guarantee of their color and stitching finish along with the cloth quality and the material generally used for their valuable customers first of the company is not using any metal for product packaging as well as the recycling of materials are only using the packaging of their previous products (Chunling, 2020).


Zara is maintaining the long-standing practice of providing their customers with overpricing. The company adopted the competitive pricing strategy recently for gaining as well as retaining more customers. Competitive pricing is considered as very suitable for the company because of its global presence. This marketing plan of ZARA strategies helps in the company in attracting more customers on their High Street fashion stores which might be online as well.


By virtue of the potential distribution setup, it will be helpful for the company to make available their products in all of their retail chains. The company can start their production on a local basis rather than producing in Spain and henceforth delivering products to all the stores since the change in the strategy will be helping the company in reducing the production cost of the company need not bring raw materials from other countries to Spain in the first place and then send the finished products to the other countries. The company can set up local production houses to develop a good relationship with suppliers as well as local communities by offering jobs to the local people as well as customers.

Marketing Communications

The promotional activity at the high speed will be increased on an aggressive basis with the in website display as well as on date marketing throughout the website and other channels. online marketing communication is going to be considered as the initial step in updating the website, as well as web site contents at the back of the website with the help of you, had as well as key phrases and metadata tags so that the search Union will be able to find the website easily whenever anyone search for Zara or related products. The interactive website will be appropriately idolizing current market situation is. The help of the cookies will be reading some to insert data gathering regarding customers and the preferences of the customers. Email marketing can also help the company in generating a profit by attracting customers to the website (Chunling, 2020). It has been already discussed that various social media pages including the likes of Facebook and Twitter are the primary communication sources with customers in the recently is full of the company will also be communicating with the existing as well as potential customers with the help of different online fresh blogs and also through their own website. Paid advertisements on various popular search engines like Google as well as being as well as Yahoo are other options that can come at the top of the search results in a very less amount of time.


Zara has always been a market leader in High Street fashion and the company will be emphasized on product quality as well as better customer services in the future. This is one of the very important reasons why the company should be shipped in 2008 marketing platform and all online sales platform as well. The staff members of the company are improvised in order to improve the system implementation of the new strategy. The company can use the online internal as well as extender controls as well as the top management for better positioning and evaluation of current performance to create a long-standing internet strategy. The company is also always in a process of improvement of their products and services and they are open to feedback from their customers. This is the reason why Zara has a maximum potential of improving customer service by introducing new online marketing experiences and online shopping experience president in customers to purchase anything from the convenience of their home.

Reference List

Anwar, S.T., 2017. Zara vs. Uniqlo: Leadership strategies in the competitive textile and apparel industry. Global Business and Organizational Excellence36(5), pp.26-35.

Bauer, H., 2021. From the Runway to the Racks: A Comparative Analysis of Gucci and Zara.

Chunling, L., 2020. Analysis on the Marketing Strategy of Fast Fashion Brand Zara Based on 4c Theory.

Filimonova, S.E., Shakinko, M.I. and Mehta, R.A., 2019. DIGITAL MARKETING AS NEW ERA OF ADVERTISING. In Неделя науки СПбПУ (pp. 326-328).

González-Padilla, P. and Zori, C.G., 2021. Big Data Optimization in Zara: How Zara Will Optimize Its Process With Big Data Due to the COVID-19 Situation. In Advanced Digital Marketing Strategies in a Data-Driven Era (pp. 145-157). IGI Global.

Koivulehto, E.I., 2017. Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara.


Piedrahita Orozco, S., Ochoa-Zezzatti, A. and Delgado Lechuga, G., 2021. Using Machine Learning to Predict Online Buying Behaviour, Wholesale and Fashion Marketing at Zara, an Analysis Including Z Generation. In Technological and Industrial Applications Associated with Intelligent Logistics (pp. 357-403). Springer, Cham.

Popović-Šević, N., Jeremić, A., Slijepčević, M. and Ilić, M., 2021. Marketing focused on the online brand community: The example of Zara. Marketing52(1), pp.32-42.

Song, X., 2021. Research on Cost Control of Enterprise Supply Chain——Taking ZARA as an Example. Protection Status
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