Coca- Cola or Coke is a carbonated soft drink considered as the world largest beverage company provides more than 500 brands. Late 19th century, it was first invented by John Stith Pemberton bought by the Asa Griggs Candler and manufactured by the Coco Cola Company located in Atlanta, Georgia USA. Coca-cola derived from coca...
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To evaluate how the business is streaming inside the marketing space, A SWOT analysis considered as a working model to identify strength, weakness, opportunities and threats. The analysis carried out based on the information gathered from the journals, articles, literature review, and annual reported databases. In this sense, SWOT analysis use for strategic planning...
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