Why Is Marketing Research Important For Business?

Marketing Research Assignment Help

Market research is very important for the growth and launch of a business whether the business is related to a product or service.It plays a vital role whenever a new product is introduced in the market or the quality of an existing service is being improved.

In this article we are going to discuss why is marketing research important for business? There is assignment help available for students studying market research for any kind of assistance.

Broadly it can be said that market research is required for three main reasons- 1. To launch a product, 2. To improve a service and 3. To overcome the competition in the market.

Importance Of Market Research In Business

  1. Market research is necessary to get to know the customers well. For the success of any product or service it is important to understand the psychology of customer.Why they buy what they buy? And why they need what they need? This are the questions that can be answered through market research. It is also important to identify  target audience. Market research with its systematic procedures answers all the questions and identifies the audience.

The better the understanding of the audience the more are the chances of success of any business, whether it’s a product business or related to service.

2. No matter how well a business is performing in its own right, the true performance of any business is analyzed when other players come into the field. The rise and fall of a business can be only judged when the growth of similar businesses in the market are measured and compared. There is essay writing help available online for marketing students to help them write their assignments.

Market research helps marketers access the market identify the key competitors. It also helps us get insights of the strategies of our competitors and identify the loopholes in them. These can be useful in increasing business and ensuring that we do not make the same mistakes.

Marketers can also identify the best strategies that worked for the business through market research and implement them in their business to increase growth and efficiency. Online essay help is available to give expert guidance to students.

3. Any product should be sent for testing before it is officially launched in the market to avoid heavy losses. It also helps marketer’s study people’s reactions towards the product or service offered to them.

It is always better to check whether the new product or service is agreeing with the target audience or not, before it is made available for people in the market. Thus, we can say that market research spares businessmen from getting into heavy losses. Market research helps to record the opinion of the people towards the product or service offered to them, which in turn saves on additional expenses and also saves from humiliation of delivering a bad product or service in the market. It also helps the marketers to see that the product is being reached by the right audience. There are a lot of marketing experts who provide assistance to students as online essay writers.

4. Market research helps businessmen to anticipate change in advance by studying the change of requirements in their target audience, and the specifications of products and services offered to them. A detailed market research helps marketers analyze on whether the requirements of the target audience is being 100% met by the products and services offered to them or whether there is space for improvement.

This helps them predict the changes that would take place in recent times and help them get themselves geared up for it. The more adaptable a business is towards change; the more are the chances that it would stay in business. Adaptability leads to stability.  Therefore, we can say that market research helps in stabilizing a business.

5. Last but not the least market research helps in the growth of a business. Looking at the needs and requirements of the target audience through a detailed market research, the businessmen get a clear picture of how the audience is reacting towards the business. It helps to comprehend the demand of their target audience and look for new avenues that can lead to new business opportunities.

6. Market research also helps in planning the perfect business promotion campaign in order to promote the business.

7. They help in minimizing losses and keep track of the competition. And, also helps businessmen see where they stand.

8. Market research helps the business houses permit classification of objectives by following certain brands. Which means, they show their target audience and make them believe that, they do not compromise on quality by linking themselves with brands which have set benchmarks in certain qualities.

9. Market research helps identify problems and predict them in advance so that necessary measures can be taken.

10. It is mainly designed to reduce the risk- factor and make the business strategy cost-effective which in turn increases profits.

There are assignment writers who help students understand these strategies in details and help them with their assignment online.


Thus, it can be said that market research provides us with all that information that can help marketers in identifying and analyzing the growing needs of both the customers and the competitors.

The importance of market research in business can be broken down in the following points-

  • Market research is needed for a better understanding of the competitors and the target audience.
  • It is important for the testing of a new product or service.
  • It is required to identify who are the actual competitors.
  • Market research helps you stay in business.
  • It also helps in the growth of a business.
  • It helps to predict problems that may occur in the future and help marketers take necessary measures and develop different strategies to deal with it.

SourceEssay gives online assignment help to students by experienced professionals who assist them in writing their marketing  assignments and meet deadlines.

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