The average Google search volume is increased by 10%- 15% per year. This has led a substantial body of searches investigating multiple pathways through which cognitive development, intelligence has been highly affected. Predominately it increases when the bulk of existing research encourages individual to look over the multiple media incoming streams. This unprecedented potential of Google captures the attention of millions that turn them into regular users.
According to Internet Live Stats, Google handles 80731 queries per second which are about 2.5 trillion per year. This is a way lead too much information on the internet that means when an individual search for any question he/she finds a flood of answers. This means even the information is available in a short span, this affects individual critical thinking. Here in this blog, we will discuss how this new facet of search engine affecting the cognitive development of an individual, but also rewired them with facts and figures.
Google Has Changed The Way We Think
In the state growing computer technology, a large population of the adults ranging from 18-40 spends most of the times on doing searches. The world psychology association survey found that continuous engagement in online gaming caused a significant reduction in orbitofrontal cortex responsible for decision making (Joseph et al, 2019). Nonetheless, this information raises the possibility that various uses of Google can be turned into both beneficiary and negative.
We want Google to be the third half of our brain- Sergey brain
From the above quote, this is quite clear, our brain relies on Google is as the same way as the memory of our work. Assignment help experts call it as transactive memory that processes the knowledge faster and easier.
As per the psychology experts, the information which we found easier is less likely to retain itself. This might be not good as stuffing brain with lots of information instigates distortion but this also affects the learning ability (Steinhoff . A 2016),.
Google Search Stats
Everyday Google has to gain more and more searches and covering the highest market share. Google had shown its US market share in 2019 is 62.87% which own 93% of the search engine market. This data shows that one out of four visitors in Google is from U.S. Notably Google is truly one of the most used search consoles has the highest number of active users.
Source- Internet Live Stats, 2020
Google search per day has been increasing gradually. As per internet Live stats, google translate 2.5 trillion searches per year. Following 2001 to 2019 the Google searches by 1.5 million to 5.5 million. All of this research trend is evidence of cognitive offloading( Thomas. S 2016).
This increased number of users leads to potential issues like an amalgamation of the information and lower critical thinking ability. In an earlier day, the government facilitates information through newspapers, but as technology spread become cheaper, Google changed these trends (Rothman, 2018). Information which people have been looking for years is now appeared in a few clicks. This continuation of fetching information from Google is another step to enhance digitalization.
Google—The Virtual Brain
Mere anyone is left who doesn’t say, let’s Google it. This is a complete phrase to determine how increasing reliance on the internet transform what we think and recall, that actually altering our brains (LeMind, 2016). Some researchers had taken it positively. Those facts and figures which we have to forcefully remind are easily available on the internet (Academic Earth, 2020).
Nicolas Carr pointed out that relying on search console for the information could lead to low working memory which is essential for the creation of knowledge and wisdom. On the other side Storm said, Google can expand the capabilities of the human mind. Thus what we need to find is where this technology can improve our capability and where this can hinder our intelligence.
How Google Affecting Our Social Fundamental Structures
According to online assignment help experts, the top most searches belong to Google brand itself. Youtube, hotmail, G- mail etc gained the considerable amount of popularity along with increased number of users. This suggests that certain aspects of the social media networking affecting the lives, encourages individual to holding online social connection which may invoke some non identical cognitive process in brain.
People having mental issues may be found the most vulnerable impact of social networking, but this media also provides a platform to improve health, if we used them correctly. Researches are still going on to determine the long term effect of social networking sites on mental illness.
Conclusion-
Everyday Google has to gain more and more searches and covering the highest market share. The information which we found easier is less likely to retain itself. This might be not good as stuffing brain with lots of information affects the learning ability. This means even the information is available in a short span, this affects individual critical thinking. As that information which people have been looking for years have now appeared in a few clicks, this continuation of fetching information from Google is another step to enhance digitalization. On the other sites Google driven social networking platform such as YouTube encourages individual to holding online social connection which may invoke some non identical cognitive process in brain. Thus what we need to find is where this technology can improve our capability and where this can hinder our intelligence.
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References-
Anna LeMind(2016) Google Effect”: how search engines affect our memory- Retrieved from
Anne Steinhoff (2016), How Does Google Affect the Way We Learn? Retrieved from-
https://novakdjokovicfoundation.org/how-does-google-affect-the-way-we-learn/
Joseph Firth , John Torous , Brendon Stubbs , Josh A. Firth , Genevieve Z. Steiner, Lee Smith, Mario Alvarez‐Jimenez , John Gleeson, Davy Vancampfort, Christopher J. Armitage, Jerome Sarris ( 2019), The “online brain”: how the Internet may be changing our cognition, Wiley Online Library Retrieved from-
https://onlinelibrary.wiley.com/doi/full/10.1002/wps.20617
Lily Rothman ( 2018) 20 Years Of Google Has Changed the Way We Think. Here’s How According to a Historian of Information Retrieved From – https://time.com/5383389/google-history-search-information/
Stéphanie Thomson ( 2016) Scientists say Google is changing our brains, Reterived from
https://www.weforum.org/agenda/2016/10/how-google-is-changing-our-brains/
99 Firms( 2020) Google Search Statistics- Retrieved from-