This is the age of digitalization and globalization. Because of this, the entire world seems to be just a very large village. There are also many private and public businesses these days than ever. And because of that more companies are investing in marketing or advertising about their products and services than ever. Before proceeding any further it is important to understand what advertising really is. And according to different experts, an advertisement can be defined as a type of marketing conversation which consists of a calculated approach through which a company notifies its target audience regarding its products and services in a very proactive and strategic manner. The importance of advertising has grown so much over the years that now it is considered to be one of the most essential factors to the growth and success of any particular business or company. However, just like anything else in life, there are bound to be positive and negative effects of advertising. And in this academic writing piece, readers will be able to learn about positive advertising, negative advertising, positive and negative effects of advertising, and the effects of advertising to children.
An Introduction to Advertisement and its Types
Advertising can be defined as the process of effectively notifying the target audience of a business or a company regarding its products and services. According to various experts, there are different key components of advertising. And some of those key components of advertising are
- Studies on the demographic
- Targeting marketing identification
- Creating advertising and marketing campaigns
- Developing and implementing various publicity and promotional campaigns
- Development of different social media accounts, advertisements, branding strategies, and websites
- Targeting various community outreach programs and handling campaigns of public relations
These are the major components of advertisements. It is also important for readers to remember that there are majorly two different types of advertisements. And those two different types of advertisements are mentioned below.
- Positive Advertising
According to experts, positive advertising is more appealing to an average individual than negative advertising techniques. Positive advertising can be defined as some sort of marketing strategies which show the target audience all the positive effects which one can receive due to any particular product or service. Positive advertising techniques are optimistic and persuade customers to switch to the desired product or services. Positive advertising is also more common than negative advertising. Positive advertising techniques allow customers to trust the company in question more easily.
- Negative Advertising
Negative advertising, on the other hand, is the advertisements which work by warning the consumers about the negative consequences of some habit or behavior. A good example of negative advertising could be smoking advertisements. It is important for readers to remember that even negative advertising strategies have many positive elements in it.
These are the two main types of advertisements. It is also vital for the readers to keep in mind that with the advancement of science and technology, there is also a growth in the number of different forms or mediums of advertisements. And some of the common forms of advertisements are social media advertisements, print media advertisements, television advertisements, radio advertisements, direct mail advertisements, electronic mail advertisements, and many other forms of advertisements. There have also been a number of debates which tend to judge the effectiveness of each of these forms of advertisements. However, it is important for one to note that no form of advertisements is simply better than the rest but instead, the selection of the most effective form of advertisement depends upon the company and the target audience of that company.
Most Effective Techniques of Advertisement
In this section, the readers will be able to learn about the important techniques of effective advertising. And some of those techniques are mentioned below.
- Bolder Headline
It is important to remember that it is the headline of an advertisement which is the main point of contact between any particular business and its target audience. Hence, the headline should be intriguing and informative. It should also be ideally able to generate an emotional response.
- Cross Promotions
One of the most effective ways of promoting your business is by collaborating with other businesses. If companies engage in a very well thought out cross promotional strategy than that can be beneficial for both the parties involved.
- Using Humor
Using humor content is one of the most fantastic ways of gaining more customers as it tends to be one of the most memorable forms of advertisements.
- Internet Marketing
There are millions of internet users all across the globe. And because of that companies and business can tap into the large spectrum of internet marketing to experience possible an exponential growth.
These are some of the most effective strategies of advertising. In the next sections, readers will be able to learn about the effects for advertising and the effects of advertising to children.
The Positive Effects of Advertisement
There are many positive effects of advertising both for the company and the consumers. And some of those positive effects are mentioned below.
- Social Benefits
There are many social benefits which advertisements can provide. For example, advertisements can highlight various social issues and promote free speech in nations where it might still be suppressed. This is a very important effect of advertisement. It is also important to remember that it is the freedom of speech and advertising-supported content which are the promoters of various social changes.
- Economic Benefits
According to research, advertisements can make companies and businesses compete to provide higher quality products and services. This ensures that more high-quality products and services are available in the markets which are able to meet the needs and requirements of all customers. This is a very important positive effect of advertisement.
- Free Entertainment
Another important effect of advertisement is that it provides all viewers with a free form of entertainment without getting anything back as a guarantee.
- Mass Communication
The most important effect of advertisement is that it has enabled the various forms of mass media to exist in the form which it does today.
These are the biggest positive effects of advertising.
The Negative Effects of Advertisement
In this last section, readers will be able to learn about the negative effects of advertisements. And some of those negative effects of advertisements are mentioned below.
- Misrepresentation
All advertisements tend to display the products and services in the best possible light. And many advertisements often tend to cross the line of a little exaggeration to utterly falsely representing the product or the service. There are many government organization which charges hefty fines for misrepresentation.
- False Image
Advertisements tend to invade all possible spheres and because of that one can often develop a false image. This false image also often tends to make an individual feel bad about himself or herself. This is also one of the negative effects of advertising to children.
- Unrealistic Expectation
This negative effect is common in case products which tend to exaggerate regarding its effectiveness. It sets unrealistic expectations which are hard to meet.
These are the major negative effects of advertising.
The Conclusion:
Advertising is a form of marketing communication through which a business or an organization informs the target audience about its products and services. There are two major types of advertisements. And those are positive and negative advertisements. There are also many forms of advertisements. There are also many negative and positive effects of advertisements like the unrealistic expectations, false image, and the social and economic benefits of advertisements.
The References
https://en.wikipedia.org/wiki/Advertising
http://www.businessdictionary.com/definition/advertisement-ad.html
https://blog.hubspot.com/marketing/best-advertisements
https://economictimes.indiatimes.com/definition/advertising
https://smallbusiness.chron.com/top-five-advertising-techniques-21367.html
https://smallbusiness.chron.com/5-common-advertising-techniques-15273.html
https://www.weidert.com/whole_brain_marketing_blog/bid/108524/top-10-most-effective-marketing-strategies
https://medium.com/@James.Ashley/negative-positive-effects-of-advertising-9242650ae767
https://smallbusiness.chron.com/positive-effects-advertising-24688.html