With technological advancement, there is an increase in the internet and the development of web 2.0 that increase interconnectivity among the customers. It has changed customer behavior and influence decision making of customers. There is a change in human interaction significantly due to social network building for engaging customers result in influencing customer behavior. The marketing activities are conducted by the business for changing customer behavior. However, the business must be aware of customer values, attitudes, and beliefs that impact conducting digital marketing campaigning.
E-marketing is mentioned as the utilization of interconnected applications and computers for meeting customer demand. The e-marketing practices mainly rely on information technology for developing an effective marketing plan. Marketing is one of the most important functions of the business that impact return on invests and overall profitability. E-marketing is part of integrated marketing practices including email marketing, online marketing, and social media marketing.
There is a rise in the e-marketing concept which has provided scope for the business to communicate their product and services globally. The companies are more focused on developing digital marketing strategies by using social media platforms for advertising their product and services offered to the target audience. It is one of the cost-effective ways of educating the customer’s results in developing brand image and recognition. The companies are conducting customer engagement activities that have developed a unique brand image for long term sustainable results.
In the digital marketing field, customer behavior understanding is the key success marketing factor that can be used for developing an effective marketing strategy by utilizing online socializing tools. The customer knowledge and brand recognition influencing customer behavior result into increase in business revenue (Husnain, 2017). The customer purchasing decision is how they select the product and services for satisfying their needs and demands.
Factors Impact On Customer Purchase Decision
The customer purchasing decision is impacted by the factors that are willing to engage the customer in internet shopping. There is a positive impact of e-marketing on consumer decision making by providing a variety of options to the customers, product comparison, information screening, and dependability.
- Cost Efficiency
The pricing influences the purchasing decisions of customers. It is the attribute that is visible and dominant. The companies are providing a lower cost in online purchasing for attracting customers towards online purchasing.
- Information Satisfaction
The information provided by the organization regarding products and services offered impacts on overall customer satisfaction. The user interface quality and information quality impact on information satisfaction.
- Customer Trust
The companies develop e-marketing strategies for marketing efficiency that add value to the business as compared to traditional marketing. It is challenging for companies to develop trust through interconnecting technology.
- Internet Shopping Experience
The customer with positive customer experience develops perception towards online shopping. They are also influenced by an online review that influences customer purchasing behavior.
Role Of E-Marketing In Influencing Customer Purchasing Decision
In 2008, if you are not on social media then you’re not on the internet. Social networking one of the most popular websites used by the business for promoting their product and services globally. It acts as a promotional tool that enables us to communicate the innovative product and services delivered by the company for meeting customer needs. The customers providing online reviews regarding the services offered that support in building trust among the target audience. However, one negative review may impact on brand building and customer perception. So the internet sensation directly impacts business profitability.
In today’s era, everyone has an account on social media so the companies can recognize the innovative product and services offered by them to the target audience. There are trend settlers on social media that support in educating the customers. There are three core principles of social media marketing including contacts, content, and conversation. However one of the disadvantages is unable to calculate return on investment from it. The social media marketing strategy developed for capturing the interest of the target audience.
The elements of e-marketing involve the use of marketing concepts in communicating the services offered by the company digitally. It entails the application of the internet that is medium for contributing to brand recognition. The companies are investing in conducting marketing practices by advertisement, campaigning, direct selling, and others. However, the emergence of e-marketing has changed the concept of marketing by communicating the brand digitally. The adoption of technology has influenced e-marketing practices by using online networks such as telecommunication technology, digital platforms, electronic mails and websites for ensuring to meet the marketing objectives (Zhang, 2019).
It has also changed the role of a marketing manager by adding the vertical of digital marketing. The role of the digital marketing manager is to develop an effective digital marketing strategy for communicating the brand among the target audience globally. The marketing managers also gone through digital marketing online courses for upgrading their knowledge to add value to the company. Here different subjects related to digital marketing are studied and you have to undergo different assessments for completing the course. However, if you are not able to understand the complex topic related to digital marketing then you can also take online assignment help who can assist you in completing the assignment. As an online essay writer, you have to understand all concepts of digital marketing for implementing the application of digital marketing strategies in completing the assignment appropriately.