Impact Of Youtube Ads On Buying Behavior Of Customers
In this digital world, YouTube is used for video ad campaigning to influence the buying behavior of customers by communicating the product and services offered by the company. YouTube channel is the second largest search engine that is used as a promotional tool by the business. YouTube videos are used for business promotion on the company’s official website that influences the buying decision of the target audience. YouTube video is the trending strategy that is acquired by companies for enhancing the sales volume of business (Viertola, 2018). Youth generation is watching YouTube videos for every purpose such as how to repair your phone, how to unlock country code, which is the top best brand of clothing for girls, and others. So YouTube influence on youth purchasing decision by providing the services offered by the companies. It is used for answering all questions and queries of customers by communicating the benefits of using particular services offered by the company.
YouTube channel has a positive impact on business profitability by communicating the benefits of using specific products and services offered by the company. For example, Maybelline eyeliner is used by the lady in the video to promote the benefit of using a particular brand that influences the buying decision of girls using eyeliner. The consumers view and observe the benefits offered by the company through YouTube video content that attract the company to buy the services offered by the company. The majority of viewers are Youth generation who are influenced by the opinion of others and also consider the opinion of others during the purchase of any product and services.
How Does Youtube Influence Consumers?
YouTube is one of the most trending websites used by the visitors for everything such as a cooking recipe, maths assignment solutions, exam tricks, how to decorate your homes, and any other information. YouTube provides the solution of maximum customer queries which influence the purchasing decision of the target audience. YouTube channel also provides online assignment help to the student by providing the video of solving questions. So it is the quick channel which is used by an individual for getting the answer to their queries. For example, if the student wants the answer to maths questions so they can easily find the video to solve the specific question or the same question can be found on the YouTube channel. According to Djafarova (2019), there are 74.3% of companies are using YouTube channels for promoting their product and services offered by explaining through video ad campaigning.
An assignment writer is also using YouTube channels for collecting study material posted by the educational institution that helps to understand the lesson more simply and clearly. According to the Q2 2014 report of YouTube Insights, the companies that determine the passion of the target audience are benefitted from others who don’t (O’Connor, 2016). So, video promotion is one of the most effective promotional tools that are used by the business for enhancing the sales volume of business.
YouTube also provides a subscription to post video ads that influence the purchasing decision of 66% audience related to beauty products. The consumers are sensitive in buying beauty product so the video ads develop trust in using particular beauty products from specific brands. There is the option of posting comments on videos that are also considered by the target audience to evaluate the review of using specific services. The positive review posted by the audience attracts other consumers to buy specific product and services result in improvement in business performance.
The educational institutions also post their lectures on YouTube channel by using a subscription. Once, the student is impressed with the teaching style of educator so they subscribe channel for more similar videos. An online essay writer provides a guideline to write an appropriate essay that results in learning skills and knowledge to write an essay. The students attend online classes by using the YouTube channel for understanding complex topics. It results in improving the concept clarity and boost the learning capabilities of students.
Youth Generation Between 18-34 Years Influenced By Youtube Videos
According to Lee (2016), youth generation between the ages group of 18-34 years is influenced by YouTube videos result in an increase in business revenue. The global smartphone shipment units have reached 1.2 Billion in the year 2014 which is take away the fact that approximately 98% of smartphone users lie between the age of 18-34 years who watch YouTube videos from smartphones. The majority of subscribers on YouTube channel are the young generation who are influenced by the content of videos. The information provided in the video related to the product and services offered due to visual presentation develops a brand identity.
Misra (2019) revealed in their research study that there is 9% of young audiences participate in posting comments and share relevant information. YouTube channel has the highest social engagement video sites that support in resolving the major business issue of low brand performance. The students can also essay writing help from YouTube channel that guides them to write an appropriate essay for scoring high marks.
Thus YouTube channel influence the decision of the target audience by visualizing the benefits of product and services delivered by the company. It educates the audience in every field and promotes the business for developing brand image among the target audience effectively. The consumers are more attracted by video content rather than reading about company information. Thus YouTube channel is one of the most effective promotional tools that can be used by the business.