Netflix

Netflix marketing plan | SWOT analysis

Reed Hastings and Marc Randolph set up the company in 1997 in Scotts Valley, California. It is an Over-The-Top (OTT) video service provider which has subscription-based streaming service as its main business. It also offers a selection of films and TV programs most of which are produced in-house. Netflix now exists in more than...

Continue reading
DMCA.com Protection Status