Incentives can be defined as the thing that would motivate or encourage doing something. Offering customers additional benefits like; discounts as well as early accessibilities to products and services, bonuses, free items alongside loyalty programs, discounts or special deals would be considered as major incentives (López et al. 2022). That would further turn customer standards experiences for buying to be highly engaged. Moreover, it is seen that majority of the businesses at present are integrating incentives as the integral part of their offering to enhance customer loyalty as well as customer interaction and sales growth at the end. Incentives can be a highly effective marketing tool when implemented correctly, as they can help to increase brand recognition, drive engagement on social media platforms, encourage impulse purchases, and motivate customers to take action – such as leaving feedback or completing a survey (Chang et al. 2019). Additionally, they can be used to improve customer retention, increase customer lifetime value, and build a lasting relationship with loyal customers. Furthermore, incentives can be used to apologize for any negative customer experience and provide value in the aftermath. Thus, it can be said that for corporate to engage customers in long series, incentives and intentions play a significant role. Significantly, in this context, it can be said that Discounts are attractive because the customer appreciates the cost savings (Tobon et al. 2020). They can also encourage additional purchases in the future. For instance, a consumer may purchase a product and receive a discount of 30% on their subsequent purchase. On the other hand, bonuses would be applied to the spent money.
Furthermore, it can be said that in order to stimulate customer engagement and building awareness at the same time, incentives would be highly essential. Corporate can use incentives to win over new customers who didn’t know about your products/services before. This means more engagement, brand awareness, and ultimately, more sales (De Giovanni, 2022). They can use incentives to boost sales, get people to do as their desired actions that they want them to do, reward the customers, or just to set the tone and communicating about the brand. The advantages of offering customers incentives are twofold. Firstly, customers are less likely to abandon their business when they are presented with a sufficiently attractive incentive. Secondly, as part of the redemption process, the customer would be undertaking an action that contributes to the development of the brand and increases the number of potential customers (Ismagilova et al. 2021). Customer engagement is not just about what a customer does when they buy something. It is about providing them with relevant content and engaging them in a way that encourages them to keep coming back. By taking the customer experience beyond a purchase, customer engagement would certainly be helpful to extend the customer life cycle, building strong customer relationships, drawing in new customers, and help corporate in better understanding what customers want and need (Chuah et al. 2022). Henceforth, in this context, the significance of incentives to attract and retain customers to the brands and its companies, so the intention is to secure higher level of customer engagement by attracting large number of potential customers in the target market.
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