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Current trends in consumer behavior concerning advertising

Advertisement plays a vital role in marketing. Marketing is all about the promoting and selling of goods and services to the local market, national market or international market. Advertising is a great way of communication and it is a great way to encourage audiences. Advertisement is the right strategy that helps in conveying the...

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Eco - Friendly

The effect of Eco-Label proliferation and consumer confusion

In the past few decades, keen interests to alleviate the damaging effects of business activities on the environment have given rise to the need to evaluate the environmental influence of business products, starting from production to consumption. Companies have added Eco-labels to products to gain a competitive advantage and enlighten the consumers about the...

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