Research on women
A very interesting research was conducted by the University of Sydney which discusses how social media is impacting young women’s health-related beliefs and their behavior.
This research was published in the journal Health Marketing Quarterly and was conducted on women who are in the age group 18 to 35 and study took place during the global pandemic in 2021.
The objective of the study
The main objective behind the research was to understand how exercise-related messages surface on social media platforms statistics talk about Instagram and Facebook influencing the young generation of women
The young women and decision-making
How are these young women proceeding to be influenced by social media and influencers who have conversations about health-related issues on social media?
The research and its highlights
The research conducted by the University of Sydney further underscored how this kind of diet and exercise messages circulated by an influencer is accepted by these Young women.
Connections are more significant
when they sense, people hear them, they take it as a rapport from influence. Therefore, they believe whatever the influencer is declaring and they will acknowledge everything related to a healthy diet and exercise. if the influencer has a connection.
Ian f influencer is convincing enough and tells their story. The women take off to trust their advice about healthy life and exercise.
The Global Pandemic
During the Global Pandemic, everything was shut off and people were trying to find methods to live their lives and maintain their lifestyles, which is healthy. Social media has become more and more well-known. The influencer created a sense of friendship and community online. This development during the pandemic was distinct and most influencers debated on diet and exercise-related programs as the Lifestyle was the biggest concern and became more common for people especially young women to sustain on such content.
Personalized testimonials
those influencers or those people who come up with personal testimonials and exhibitions these kinds of visuals show before and after women’s knowledge of Healthcare and their behavior regarding healthy living.
Social media neatly
At the same time, these testimonials from their influencers in the online community have more impact on young women than anything else.
The influencers affected them. More research highlighted the most vital aspect of social media and women.
- The first is that there is a need for a public health campaign from policymakers to organize to enhance the wisdom regarding health soundness.
- Second, how do these social media platforms Facebook, Instagram, and TikTok affect women’s health?
These platforms can become an exceptionally optimistic and unfavorable way to convey health-related messages online.
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