The changing habit after the pandemic?
The pandemic has changed a lot of habits of humans. it has affected society more than anything in the last 50 years. The influence has also changed how we employ social media. TikTok is owned by a Chinese company that famously started short 30-60 second videos. These videos can be anything they were instantly a success as a person can keep watching something new and algorithm can keep getting more precise to recommend videos making reel or tiktoks extraordinarily additive.it become global hit phenomena that almost all the social media apps have adopted these short-form videos, some even going as far making separate tabs to watch these videos such as Instagram. TikTok has boosted the usage, this can be because of the addictive nature and easy dopamine one can get from these social media apps.
The traditional social media gradually disappearing
Traditional social media platforms are dying
Not to mention, traditional social media apps such as Facebook are losing their user base, they lost approximately about 16 million users in December 2022 as more and more people are transitioning over to TikTok and instagram in particular jumped users about 13 million and 16 million.
The privacy concern over the data
Although this is not the only issue we are standing up to as this app is presumed to be sharing a person’s personal data with the Chinese government. These concerns might be real or not the user base’s 1/3 thinks that the app is selling their data to Chinese government not to mention the app already has a lot of data on people who are using it already. Mainly due to the algorithm as it uses the person’s following, past liked videos, location to suggest more entertaining reels to people.
The data and algorithm
This has functioned flawlessly as TikTok has increased in usage making it one of most used apps in the world having 1 billion active users and Instagram being first having approx 1.2 billion users daily.
Transforming the short form of content
They transformed the short form content, people even have started to believe news from ordinary people who may not have accurate information on the subject. This metamorphosis extensively affects people and their ideals and belief as people are becoming less and less sceptical towards news this phenomena is known as “rotting truth “. These short form content will only boost it as a person can see some news from an ordinary non trustworthy source and don’t think much of it makes these small instances a great threat to society.
New questions
Digital news report highlighted research performed by the news and media Research Centre along with University of Canberra.
The analysis that Australian people have transformed their views and their way of consuming news and have questions regarding the algorithm.
Australian people show their concern regarding the algorithm as an algorithm set on certain ideas and they will not get to know about the diverse view points in the field.
37% Australians asserted that they avoid having any political news regarding discussion on social media they try to discuss these kinds of things face to face.
The consumption pattern of news from traditional sources is declining. The questions regarding the social media algorithm specially for Instagram and Tiktok news is gaining momentum in Australia
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