Uploading random videos

We all are aware that Tiktok has been gaining Momentum for almost 5 to 6 years. initially, this social media app was for teenagers doing their dance routines uploading random videos of their lives or lip-syncing. Moreover, this social media platform has developed into an extremely key element in political campaigning.

The Conservative and the Labour parties

If you look carefully, we get to know that both the Conservative and the Labour parties are actively participating in social media trends. They are an active part of TikTok. The major reason behind utilizing TikTok is to appeal to the younger generation and promote their plans.

Creating TikTok videos

Now,  Diploma & Certification courses and plenty of news channels and journalists are highlighting how political parties are spending millions of dollars on creating TikTok videos. This expenditure may be an underlying reason for the waste of resources, especially considering that youth votes remain unchanged.

Cringe-worthy contents

Numerous young voters have already decided whom they are going to choose. These cringe-worthy contents will not convince young voters to vote for a certain party, even though they are spending thousands and millions of dollars on making TikTok videos that are not convincing.

No matter what

Plenty of media outlets have highlighted that political advice, whether in the form of a 3-minute television broadcast or as a memes on Facebook or Instagram, will have less effect on persuading young people to vote for a certain party or candidate. A clip of a politician saying some words and having some child-friendly graphics won’t be able to win over voters, no matter what.

Significant impact

How many resources have been given to produce such videos? At best, it will amuse the younger generation or give the communication teams of political parties something to think about, but it will not have a significant impact on the vote or voters.

This platform is designed for providing opportunities for entertainment and fun videos. Nowadays, politicians and political parties’ communication teams are trying their best to appeal to this TikTok generation by utilizing platforms like Facebook, Twitter, and TikTok for political campaigns.

Return that politicians are expecting.

We have already highlighted that these platforms are designed for entertainment, and no campaign run on these channels can impact the mindset of voters. Some resources also support this statement. However, campaigns running on Facebook or Twitter, which was initially called Twitter, can have some ability to leave an impact. On the other hand, applications like TIKTOK will not provide the kind of return that politicians are expecting.

The political parties are spending millions of dollars on these platforms and are still able to reach a specific target demographic of voters, not everyone.

Spend too much money

Furthermore management assignment help USA and highlights how the liver is trying its best to utilize digital platforms to advertise its ideas and to win over the voters in the upcoming election on the other hand conservatives are less likely to spend too much money on social media platforms and retirements but both involved a lot of money to determine to win the election and utilizing a platform such as tik toks

TIKTOK Policy does not allow paid spending on political advertisements, but it is quite easier for political parties to create some strategies around the idea. With the help of a platform’s algorithm, they can reach people who are interested in political aspects. We have also seen TikTok trends related to political parties.

Labour Party’s TikTok content

We have seen that people are more drawn towards the Labour Party’s TikTok content, as views are able to resonate better with the ideas and the content they are providing. However, we have to keep in mind that the millions of likes and comments they receive on their videos are not necessarily from voters in the United Kingdom. The content is watched all over the world, and it does not necessarily indicate the intentions of voters or whether it is favoring the Labour Party or the Conservative Party.

Embarrass themselves

Countless journalists have highlighted that politicians should not get involved in creating TikTok videos. There are likely chances that they may embarrass themselves on such a huge platform. Engaging with older and well-established trends may increase their trustworthiness and worthiness.

Problems of education and housing

Although following the trends can make them inconsequential, they become desperate and insincere. This can cause their voting count to go down. If we understand the perspective of the voters, we realize that what people want from politicians is solutions to their problems. Just posting memes to collect likes and comments from the younger generation will not solve the problems of education and housing.

Attention-grabbing platform

We cannot deny the fact that TikTok appeals to users, and it is a short, attention-grabbing platform. It is possible that 20% of politicians may get attention, but it is important that policy should be the focus rather than their memes and content on social media.

Fear of missing out

Now, if the parties are feeling the fear of missing out on social media campaigning, they can use this battleground of digital space to create content that reaches the right people in a positive manner. Just creating content alone will not be enough to capture the attention of the young generation, and the Conservative Party has understood this. That’s why they have suspended and reduced their digital ad spending.