If we try to define primary research in simple terms the data is collected by the researcher. For example, if you want to understand how many university students are going to the gym, you went to the university and survey every student, the first-hand data collection is called primary research. The secondary research can be if someone utilized your data to find out some conclusions. For example, if they want to know how many students are overweight they can use your data to understand the pattern of such students who are health conscious and go to the gym.
Primary research is a method where you want to analyze certain phenomena in-depth.
There are two different kinds of research
Primary and secondary
Numerous businesses also want first-hand data as it’s a valuable source, they sometimes have a team to conduct primary research or appoint some third party to do the primary data collection.
This time of research provides straightforward data so you can pinpoint what you want to know.
For example, if you own a company and want to launch a new mobile in the market but want to understand the opinion of people regarding design and features you choose a sample and collect your data regarding it. Now with the data, you can get an idea about the people’s needs and demands.
We are living in a society where data-driven decision-making is a common phenomenon. From government bodies to private institutions every organization needs data to sustain or work properly.
Some primary research methods
The most common and popular type of primary data collection consists of an interview.
It can be a face-to-face or a telephonic interview.
It is a qualitative method popularly utilized by researchers. This kind of data collection is a bit complex as it’s based on the dialogue between the researcher and the respondent.
Face-to-face interviews provide you with a more in-depth understanding as you can see the respondent and comprehend it personally. It can be long or short depending on the topic if researchers do not have sufficient time they opt for a telephonic interview.
One of the most powerful these days in the digitalized era is the online survey. The survey is not a new primary data collection tool rather it was utilized before the internet era with the help of the traditional method of using a paper pen although due to digital transformation now online survey is common as it’s inexpensive and rapid and the analysis of data is fast.
Focus group
Is another way to collect data where groups are small and restricted and if we want to analyze some in-depth it is an option for that. Most experts from different subjects follow the path of focus group data collection.
Focus groups can have a moderator who instigates discussion and from that, he collects valuable data and wisdom. It can be utilized to learn about certain niches of any market or community.
Observation
Is also a primary method of data collection
This type of research does not require active interaction between the researchers and the subject .researcher here just observes the subjects note down details about them and analyses them later.
One of the major benefits of primary data collection is that data is reliable, precise, and mostly does not have errors.
While collecting data in primary research the methodology and tools of research can be customized according to the needs of the researchers or the organization.
The primary research emphasizes a goal and tries to collect data regarding it and also solutions can be explored.
Reference
Vegas, E., Hansen, M., & Fowler, B. (2021, November 1). Building skills for life: How to expand and improve computer science education around the world. Brookings. https://www.brookings.edu/essay/building-skills-for-life-how-to-expand-and-improve-computer-science-education-around-the-world/
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