Marketing mix

History of the Phrase “Marketing Mix”

The term marketing mix earned the fame based on the concept published in the article The Concepts of the Marketing Mix, written in the year 1964. This is an article written by Neil H. Borden. Things started when the term came to be used in the late 1940s and this is the time when...

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Human Resource

Developing yourself as an effective Human Resources practitioner

There are essentialities to follow in order to become a human resource practitioner. As a seasoned practitioner it is important for you to understand the knowledge and the skills and the correct behaviors needed for the perfect development of the role. As an effective practitioner you should know how to deliver things on time,...

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